We bring you closer to your consumers and the sector– and aid you straighten design, advertising, and sales so you can acquire grip and expand your company in the solar-plus-storage industry.
As the solar-plus-storage sector remains to expand, makers and B2B company have a great deal to anticipate. A growing market likewise indicates even more competitors. Determining the special worth of your item and equating it right into profits approach and customer-centric projects has actually never ever been more crucial.
The Rising Cost Of Living Decrease Act (INDIVIDUAL RETIREMENT ACCOUNT) is developing a climbing trend of exclusive and public financial investment that is raising the solar sector to resilient brand-new elevations. Timber Mackenzie anticipates the sector to triple in dimension by 2028 and there are presently over 10,000 solar services running in the USA.
However the other side of this welcome development is that a growing number of makers and company are getting in the marketplace (also from outside the United States), enhancing the variety of solutions and items scrambling for the hearts, minds, and purses of installers.
And also, the marketplace is developing at rate. Criteria and codes are moving constantly, as are the means we utilize, transportation, and shop power. Maintaining and comprehending rate with every technical and commercial change is hard at ideal.
In this setting, just making a brand-new tracking software program or innovative power storage space system, after that doing some advertising and a little bit of sales is no place near sufficient to get market share.
Simply put, “develop it and they will certainly come” is not a path to success.
Where makers and company battle
A few of the typical problems we see in our collaborate with makers and B2B company are:
- An absence of interior placement around exactly how to market their product and services
- Design, advertising, and sales groups differing on placing
- No solitary worth recommendation and no clear go-to-market approach
- Siloed, scattershot, and inadequate marketing initiatives
One more trouble comes when a firm constructs an item and develops without obtaining any kind of customer-centric input on that will certainly acquire it and why. In the most awful instance, you could wind up with a storage facility filled with item and nobody to market it to. The economic losses can be excruciating and substantial. Due to the fact that there’s no market requirement for their item or solution, CB Insights discovered that 35% of start-ups stop working. Firms in the solar-plus-storage sector absolutely aren’t unsusceptible to this threat.
What’s the remedy?
The typical string in those 2 circumstances– the source of the signs and symptoms– is that business is as well remote from its consumers and the sector. This makes it difficult to comprehend where the item matches the marketplace.
To repair that, you require to reduce the space by participating in exploration that asks inquiries like:
- Just how are the individuals in the area in fact utilizing this item?
- Which advantages and attributes reverberate most with them?
- What section of the sector is ideal offered by it?
- Just how much are they ready to spend for it?
If you can address those inquiries (and a couple of even more), after that you understand exactly how to speak about your item. As soon as you understand exactly how to speak about it, you can straighten whatever– approach, advertising, and sales– around a solitary, effective worth recommendation.
However it’s tough to check out the tag from inside the container (or inside the combiner box). Seeing your very own item from a customer-centric, tactical point of view can be challenging.
An outside group can aid: They can offer objective design experience and deep sector acumen, and obtain you the technological and market understandings that will certainly establish your product and services on a higher trajectory.
Preferably, that group can likewise utilize those searchings for to develop you a top-level profits approach and after that develop and introduce multi-phased, incorporated projects to trigger it.
Presenting item consulting with Mayfield, Cross Consulting, and Crest Creative
With a number of years of experience in supplying tactical assistance and innovative projects to 50+ firms throughout the solar-plus-storage sector, that’s specifically what we’re right here to do.
Our item seeking advice from solution is improved design, technological, and sector experience. It’s everything about finding out the string in between your item, its application, and exactly how to market it, message it, and market it.
To do that, we harness the power of our 3 firms, each of which brings you closer to your consumer and the sector in corresponding yet distinctive means:
- Mayfield Renewables– Consider us as the Designer. Our stamina is technological consulting that guarantees your product and services strikes the mark. Mayfield’s obtained 15+ years of layout experience, and jointly our group has actually remained in business for some 150 years. We understand the current items, ideal methods, and design codes and requirements.
- Cross Consulting Solutions– Consider us as the Planner. Our stamina is adjusting item, advertising, and sales to drive development. We incorporate customer-centric understandings and sector acumen with a terse understanding of exactly how to develop effective profits methods that supply.
- Crest Creative — Consider us as the Musician. Our stamina is aesthetic narration that’s driven by scientific research and formed by art. We utilize our understanding of the sector and your item to create high-value projects that obtain your remedy right into your consumers’ hands.
Just How do Mayfield, Cross Consulting, and Crest technique item consulting?
Normally, we begin by zooming right into your item and your firm. We do not go in with blinders on: We constantly maintain view of where you fit right into the total sector. We’re likewise straightforward from the beginning: If we see obstacles in advance for your product and services, we’ll inform you.
Our initial step is to explore the innovation, comprehend exactly how it functions, and the task it requires to do. You speak to us regarding exactly how you run and what your objectives are. We develop theories regarding your item, after that we head out and examine them.
This can entail contrasting your item to rivals and developing factors of distinction. We likewise take a look at which requirements and codes you require to follow, and which item safety and security needs use.
After that we zoom bent on broader evaluations and research study. We involve our substantial sector links, checking topic specialists, specialists, and installers to acquire boots-on-the-ground understandings right into your prospective markets and consumers.
You obtain a record from us revealing which theories have actually been verified or repudiated. You obtain our essential referrals and a product-market-fit evaluation. We’ll likewise offer profits approach and a roadmap for efficient advertising and narration.
We can after that take those results which approach, and utilize them to develop effective aesthetic narration projects that speak with your target market in their language– transforming them right into devoted consumers and energetic ambassadors for your item and your brand name.
Why is this sort of item consulting beneficial?
Simply put, it minimizes your threat and optimizes your possibilities of benefit.
Choosing exactly how to place, market, and market your product and services constantly requires threat. You’re functioning from a theory regarding your consumers and spending money and time right into triggering that theory.
With item consulting, you significantly lower the threat of going after a damaged concept that will certainly make your advertising and sales initiatives fail.
As solar-plus-storage experts, seeing the sector thriving today actually lights us up. We desire to do whatever we can to aid it– and you– flourish.
We have actually currently done it for a variety of makers:
- John Lerch, Elder Supervisor of Global Advertising And Marketing at Tigo Power, defined our item seeking advice from job as an “accelerant” for obtaining the consumer understandings that have actually provided beneficial brand-new point of views on their items.
After doing a calculated audit and marketing research, we’re currently constructing a video clip project around Tigo’s EI software program. It’s the solitary greatest line in the firm’s advertising allocate 2023.
- Ahmed El-Rasheed, PhD, Sector Supervisor for Renewables at Megger, states our job assisted them comprehend exactly how their items can match the solar sector.
Structure on a market evaluation for their devices, we’re currently developing industry-defining material and a collection of linked advertising tasks and projects to place them as a prominent leader in the solar sector.
So that gets on your group?
Do you have a group of technological, tactical, and innovative companions that can obtain you closer to your consumers and the sector? That can bring unbiased outdoors evaluation to your item and the tactical understanding called for to discover the course to your excellent consumer? That can transform design understandings right into innovative projects that inform an effective aesthetic tale?
Mayfield, Cross Consulting, and Crest are that cross-functional group. Email us today to learn extra.