Tontong Yin knew from an early age that he needed to be an entrepreneur. Born and raised in China, Yin moved to america throughout his early maturity. After incomes his diploma in Grasp of Science in Worldwide Accounting from the College of Cincinnati, he moved to sunny southern California and started working as a monetary administrator at True Energy Photo voltaic.
Photo voltaic power fascinated Yin. He liked studying about the advantages of this clear power useful resource and was stunned extra folks weren’t making the most of it. After arriving at True Energy, it dawned on Yin that the corporate had a novel alternative: carry photo voltaic power to the underserved Asian neighborhood. His ardour and drive to develop his native clear power financial system was unmatched, and True Energy shortly grew to 2 places. As we speak, Yin is the CEO of True Energy, and in 2019 the dealership secured the coveted Grasp Vendor title from SunPower.
Earlier than True Energy opened its doorways in 2011, a lot of the surrounding neighborhood had by no means heard of residential photo voltaic power. Those that had have been mystified by the idea. It wasn’t going to be straightforward, however Yin and the remainder of SunPower by True Energy workforce have been decided to domesticate a real understanding of the financial, resiliency and environmental advantages of solar energy.
True Energy is an Asian-owned enterprise and boasts a largely Asian worker base. In efforts to unfold extra data of renewable photo voltaic power and its advantages among the many Asian neighborhood, SunPower True Energy Photo voltaic started attending the annual Asian American Expo. Greater than 100K folks attend the packed occasion yearly which options cubicles from Asian-owned companies throughout each class in addition to cultural occasions and exhibits.
As a photo voltaic power enterprise, True Energy stood out on the Expo. True Energy is proud that right this moment 80% of their clients are of Asian descent.
“Photo voltaic panels and storage batteries are nonetheless comparatively new know-how, and it may be troublesome for customers to just accept these new ideas,” mentioned Yin. “As an Asian run enterprise with an incredible repute in the neighborhood, our clients belief us to show them concerning the potential of photo voltaic power to alter not solely their lives, however the lives of everybody they know.”
As we speak, most of SunPower by True Energy’s new enterprise is generated by phrase of mouth. Clients inform their pals, coworkers and relations about their optimistic experiences with photo voltaic power, and so they flip to True Energy as a trusted model to do the work.
As utility charges proceed to rise in California, SunPower by True Energy’s enterprise has seen a dramatic enhance in curiosity of their providers. Previously three years, the corporate has seen a rise of fifty% in curiosity in solar energy, with most clients buying bigger programs than earlier clientele. In 2023, the most important development Yin is seeing is an elevated curiosity in photo voltaic battery storage. Beneath the brand new internet metering legal guidelines in California, photo voltaic battery storage will assist householders get essentially the most worth from extra photo voltaic power manufacturing.
Through the years Yin has helped lead True Energy to growing success alongside growing demand for residential photo voltaic. However the true magic of True Energy comes right down to the ability of the solar.
As Yin places it, “Waking up on daily basis to assist extra folks produce renewable power from the consolation of their properties offers us an unimaginable sense of accomplishment. Our dedication and arduous work in selling renewable power has allowed extra of the Asian neighborhood to achieve independence from always growing electrical energy prices, and energy their properties with clear, renewable power.”
